Not only is it sought after by fans and collectors, but it is also a favorite of the music, fashion and art worlds. The shoe has become a part of fashion culture, evolving and shaping trends.

Its different colorways and limited edition releases have attracted a large number of collectors and have become rare treasures. People wear the UA Jordan 1 not only for the comfort and performance of the sneaker, but also to show their identification with culture and fashion.

The shoe has transcended the realm of sports shoes and become a cross-border cultural symbol that unites the style and attitude of the younger generation.